Cookie Policy
Updated
This page lists the cookies that fitvilo.com places on your device, what each one does, and how to disable them. Updated: 2026-08-29.
What a cookie is
A cookie is a small text file that a website, or a service running on a website, stores in your browser. It can remember a setting between page loads, recognize you as a returning visitor for security purposes, or carry an identifier used by an external service such as an ad network. Cookies do not run code on their own and cannot access files on your device outside what the browser allows.
Some cookies are first-party (set by fitvilo.com directly). Most cookies that touch FitVilo are third-party, set by services FitVilo uses for security, analytics, or advertising.
Categories of cookies FitVilo uses
Strictly necessary cookies. Required for the site to function. Today this is Cloudflare’s bot-mitigation cookie (cf_bm or __cf_bm). It carries a short-lived identifier used to distinguish real browsers from automated traffic. Cannot be disabled without breaking site access; the cookie does not track you across other sites.
Analytics cookies. Today FitVilo uses no analytics cookies. Cloudflare Web Analytics, where it runs, is cookieless and does not place anything on your device for analytics. If Google Analytics 4 is activated after AdSense approval, it will set _ga and _gid cookies for aggregate visitor counting; IP addresses are anonymized in that configuration.
Advertising cookies. FitVilo has applied to Google AdSense, and while that application is under review the AdSense script already loads on the content pages of the site: articles, category pages, the homepage, the author page, and the tools and methodology pages. No ads are being served yet. What that script does before ads run is under Google’s control, not FitVilo’s, and FitVilo has not verified it either way, so this page does not claim that it places nothing. It is not loaded on this page, or on the about, contact, editorial policy, privacy, terms, and sitemap pages. Once ads are being served, AdSense uses cookies such as NID, IDE, ANID, DSID, and similar to deliver ads, measure ad performance, and, where you have consented or where local law allows, personalize ads based on your browsing behavior on FitVilo and on other sites in Google’s network. In the EEA, UK, Switzerland, and California, the Google consent prompt controls whether these are set on your device.
Third-party embed cookies. FitVilo does not embed YouTube videos, social-media widgets, or other tracker-laden third-party content by default. If a future article embeds such content, the embed will set its own cookies and that will be noted on this page.
The cookie list
| Cookie name | Set by | Purpose | Category | Duration |
|---|---|---|---|---|
| cf_bm / __cf_bm | Cloudflare | Bot mitigation, separates real browsers from automated traffic | Strictly necessary | About 30 minutes |
| cf_clearance | Cloudflare | Records that a visitor has passed a security challenge | Strictly necessary | Up to 30 days |
| _ga | Google Analytics 4 (when active) | Distinguishes unique visitors for aggregate analytics | Analytics | Up to 2 years |
| _gid | Google Analytics 4 (when active) | Distinguishes unique visitors over a 24-hour window | Analytics | 24 hours |
| NID | Google (AdSense / Search) | Stores ad personalization preferences and security settings | Advertising | Up to 6 months |
| IDE | Google DoubleClick | Measures ad effectiveness and serves targeted ads | Advertising | Up to 13 months |
| ANID | Used for advertising across Google services | Advertising | Up to 13 months | |
| DSID | Links activity across devices for signed-in users for ad personalization | Advertising | Up to 14 days |
The advertising rows above describe the cookies Google uses once ads are being served, which is not happening yet. The Cloudflare rows describe what FitVilo itself puts in place today. The advertising rows are listed here in advance rather than after the fact, and this page will be updated when ads start running.
How to manage or disable cookies
You have three layers of control.
Browser settings. Every major browser lets you block all third-party cookies, clear cookies on exit, or block cookies from specific sites. The setting lives under Privacy, or Privacy and security, in the browser preferences. Doing so will not affect the editorial content on fitvilo.com (no logins, no carts, no personalization is broken), and it will prevent ad cookies from being placed.
Google ad personalization. You can review and adjust the Google ad personalization that runs on FitVilo and other Google-network sites at https://adssettings.google.com/. You can turn personalized ads off entirely; non-personalized ads may still be served when AdSense is active.
Network Advertising Initiative opt-out. For a broader opt-out across many ad networks at once, use the Network Advertising Initiative’s tool at https://optout.networkadvertising.org/.
Consent in the EEA, UK, Switzerland, and California
When Google AdSense is active, Google delivers a consent prompt to visitors from the European Economic Area, the United Kingdom, Switzerland, and California. The prompt controls whether ad cookies are set and whether ads are personalized. You can decline at the prompt or change your choice later by using the same prompt; it can be reopened from a small control link at the bottom of the page, or by clearing cookies and revisiting the site.
Outside these jurisdictions, ad cookies operate by default per local norms; the controls listed above still apply.
Updates to this list
When services that set cookies are added or removed, the table and category section above are updated. The “updated” date at the top reflects the most recent change.
Contact
For cookie questions, write to hello@fitvilo.com.